I admit it. I’ve been procrastinating writing this blog. Why? I wasn’t sure I knew enough about the specifics of the casino and cruise markets. I thought carefully and realized, I can write about these markets from an entertainment buyer’s perspective — mine — as well as marketing insight. Perhaps I can enlighten about the business of entertainment. What I’ve discovered is how very similar these two markets are, and for the sake of keeping the blogs to a reasonable length, I’ve decided to split them into two.
The casino and cruise line markets have a lot in common. Both are complicated because within both markets, there is a vast variety. No two venues or corporations are exactly alike so it’s difficult to pin point what an entertainment buyer is seeking. Consider the casino market.